Hiring a professional logo designer is an important step in forming your business—but you already know that. What you may not realize is that the growth of logos from a simple craftsperson's signature to the basis for relationships between companies and customers is a new development.
Design, usually considered in the context of the applied arts, engineering, architecture, and other such creative endeavors, is used both as a noun and a verb. As a verb, "to design" refers to the process of originating and developing a plan for a product, structure, or component. As a noun, "a design" is used for both the final (solution) plan (e.g. proposal, drawing, model, description) or the result of implementing that plan (e.g. object produced, result of the process). More recently, processes (in general) have also been treated as products of design, giving new meaning to the term "process design". |
